Ansible is a leader in open source automation software. When they launched their new flagship product, Ansible Tower, they wanted an entirely new set of visuals to help portray their brand. Partnering with Tim Kiernan and New Kind, we created a set of videos and motion standards that Ansible could use on their homepage and in other video content. This eventually led to a redesigned homepage based on my custom 3D visuals.
Automation is intrinsically non-human and figuring out how to give Ansible Tower a "human" feel was a fun challenge. We explored different visual approaches, both 2D and 3D in nature, until we ended up with the empty office. The idea was to create an office that felt very personal and alive without showing people working at their computers.
I'm a visual designer, sort of. I specialize in 3D motion design, but leaving my comfort zone and learning new skills is my passion. Throughout my career I've found myself working on a range of different projects like creating an employment branding strategy for a global brand to filming medieval vikings in the snowy mountains of Utah.
These days, I'm busy hanging out with my daughter and making animations from my home studio in Raleigh, North Carolina.