In June 2016, I was hired to make a video for Ansible to help promote their newly updated flagship software. Partnering with Tim Kiernan and New Kind, we pitched a few ideas that ultimately led to a script with a direct approach — briefly illustrate the importance of automation then show off the software's new features.
The project did not call for anything complex. We originally thought it might just be screen capture footage mixed in with simple 2D animations or live action b-roll. However, because of the trust and freedom Ansible gave us with the direction of the visuals, we ended up creating something much more meaningful without increasing the budget.
I describe myself as a designer but I'm more of an obsessive generalist. I just love to learn new things. Throughout my career I've found myself working on a range of different projects like creating an employment branding strategy for a global company to filming medieval vikings in the snowy mountains of Utah.
These days, I'm busy hanging out with my daughter and making animations from my home studio in Raleigh, North Carolina.