Brand visuals
IBM Blockchain
A series of abstract visuals representing order and disruption to help empower IBM Blockchain’s brand.
- Client
- IBM
- Role
- Design & Direction
- Year
- 2018
Each piece starts with a strict, repeating pattern (grain, petals, circuitry, cargo) and then lets something push against it. The tension between order and disruption runs through the whole series. Together they gave the brand a flexible set of visuals for something abstract, without falling back on literal chains and blocks.
